It’s the rare woman who looks at a golf skort and shirt in the dressing room mirror and concludes, “This outfit makes me look too thin.”
This article is for the rest of us, The woman whose waist mysteriously disappeared as middle age arrived. The woman who has always been big. And, especially, the woman who is finally trying to kick some bad habits with the exercise of golf.
All of these women share common ground with their smaller sisters, the clothing designers have finally come to realize.
“We were always told that the larger women do not want prints,” said Kris Zajac, vice president of merchandising and design for EP Pro. “Well, of course they do. They want everything the smaller customer wants – they love color, and they want to be fashionable.”
EP Pro has long served up its golf fashions in sizes from zero to 22 and with a variety of lengths in every style short and skort. Sport Haley’s Bette and Court, which has increasingly been introducing collections that transition to and from the golf course, carries golf fashions in sizes up to XXL and hopes to offer up to 2x and size 24 starting in the fall of 2012.
“Larger women want fashion and not basic,” said Sport Haley national sales manager Lisa Langas. “And that’s a challenge for them to find in golf shops. That customer tends to shop online rather than in the shops next to the 2s and 4s.”
The owner of the popular online destination Golf Essentials for Women, Donna Craig, noticed a change in trends for larger women at the recent PGA Expo in Las Vegas. Along with lower prices in women’s clothes – yay! – Craig said she saw more 16s and 18s in the booths.
“We all want to be a size 2,” she said. “But the average size in the United States is a 14. So if you’re only going to 12 – and I’ve seen some who stop there – you have missed the market.”"
Read more about do's and don't of wearing clothes for sizes 12+ at this link: http://gottagogolfmag.com/articles/big-fashion
Find your perfect fit at www.golfessentialsforwomen.com!
